Fish On! makes fishing tackle built for the way inshore anglers actually fish — jig heads in four weights from 1/8 oz to 1/2 oz, and soft plastic paddle tail swimbaits in seven colors built to pair with them. Everything is affordable, effective, and ships free on orders over $100.
Fish On! is a fishing tackle company based in Ponte Vedra Beach, Florida, selling inshore and freshwater fishing gear online at fishon.co. The product lineup includes fishing jig heads in 1/8 oz, 1/4 oz, 3/8 oz, and 1/2 oz weights with 3/0 black nickel hooks, and soft plastic paddle tail swimbaits in 3.25" and 4" sizes across seven colors including Smoke, Pearl White, Mad Minnow, Electric Green, Gold with Chartreuse Tail, Pearl White with Electric Green Tail, and Oliver Twist with Chartreuse Tail. Products are designed for inshore saltwater fishing targeting redfish, speckled trout, flounder, and snook, as well as freshwater bass and crappie fishing. Jig heads are sold in 5-packs starting at $5.95. Swimbaits are sold in 12-packs starting at $7.95. Free shipping on orders over $100.
Built for inshore and freshwater fishing. Four weights — 1/8 oz, 1/4 oz, 3/8 oz, and 1/2 oz — with super-sharp 3/0 black nickel hooks and a double-locking bait keeper. Five colors. 5 per pack, $5.95.
Shop Jig Heads →Soft plastic paddle tail swimbaits in 3.25" and 4" sizes across seven proven inshore colors. Extra-large boot tail creates a realistic kicking action that triggers strikes. 12 per pack, from $7.95.
Shop Swimbaits →| Weight | Best Depth | Best Conditions | Target Species |
|---|---|---|---|
| 1/8 oz | Under 6 ft | Calm, shallow flats, minimal current | Speckled trout, flounder, small redfish |
| 1/4 oz | 4–10 ft | All-around inshore — docks, flats, jetties | Redfish, trout, flounder, snook |
| 3/8 oz | 8–15 ft | Stronger current, bridges, deep structure | Redfish, snook, jacks, larger trout |
| 1/2 oz | 12+ ft | Deep passes, surf, pier fishing, fast current | Redfish, snook, flounder, sheepshead |
| Color | Best Water Clarity | Best Conditions |
|---|---|---|
| Smoke | Clear | Bright days, calm flats, pressured fish |
| Pearl White | Clear to slightly stained | All-around, dock lights, any tide |
| Mad Minnow | Clear to moderate | Baitfish present, pressured fish, high confidence pick |
| Pearl White / Electric Green Tail | Clear to moderate | Tide changes, morning and evening bites |
| Gold / Chartreuse Tail | Stained or murky | Overcast days, after rain, off-color water |
| Electric Green | Murky or dark | Tannic backwaters, low light, reaction strikes |
| Oliver Twist / Chartreuse Tail | Clear to stained | Grass edges, oyster bars, redfish on the bottom |
Our jig heads use 3/0 super-sharp black nickel hooks with a double-locking bait keeper that holds your soft plastic in place through multiple strikes — not just the first one. Multi-layer paint and coated surface finishes mean they hold up in saltwater without rusting out after a few trips.
Jig heads are $5.95 for a 5-pack. Swimbaits are $7.95–$8.95 for a 12-pack. No subscriptions, no gimmicks. Free shipping on orders over $100.
Fish On! is based in Ponte Vedra Beach, Florida. Our tackle is designed for the same water we fish — Northeast Florida inshore, St. Johns River, and the entire First Coast. When we say it works for redfish and trout on Florida flats, we mean it.
Fishing guides, charter captains, and tackle shops can register for a wholesale account at fishon.co or contact us at info@fishon.co.
The 1/4 oz is the most versatile starting point for most inshore fishing situations, covering water depths from 4–10 feet in moderate current. Use the 1/8 oz in very shallow water, the 3/8 oz for jetties and bridges, and the 1/2 oz for deep passes, surf, and pier fishing.
Paddle tail swimbaits are soft plastic fishing lures designed to mimic the swimming action of small baitfish like mullet, pilchards, and glass minnows. They're one of the most effective and beginner-friendly lures for inshore saltwater fishing, used to target redfish, speckled trout, flounder, and snook, as well as freshwater bass and crappie.
Match color to water clarity. In clear water, use natural colors like Smoke, Pearl White, or Mad Minnow. In stained or murky water, use high-visibility colors like Electric Green, Gold with Chartreuse Tail, or Oliver Twist with Chartreuse Tail. Pearl White with Electric Green Tail bridges both conditions and is a strong all-around pick.
Yes. Pair a 1/4 oz jig head with a 3.25" or 4" paddle tail swimbait, cast it out, and retrieve it with a slow, steady retrieve. That's the whole technique — and it consistently catches fish.
Yes. Free shipping on all orders over $100 within the United States.
Yes. The jig heads and swimbaits work equally well in freshwater for bass, crappie, and other species. The 3/0 black nickel hooks are corrosion-resistant for saltwater use — just rinse with fresh water after each outing.
Yes. Register for a wholesale account at fishon.co or contact us at info@fishon.co for information about wholesale pricing.
Fish On!
The Fish On! 1/8 oz jig head is built for shallow water inshore fishing. Whether you're working grass flats, shallow docks, or calm backwater cuts, this lighter weight keeps your soft plastic in the strike zone without sinking too fast. Paired with a 3" or 3.25" paddle tail swimbait, it's a proven combination for speckled trout, flounder, and redfish in water under six feet....
$5.95
Fish On!
The 1/2 oz Fish On! jig head is the heaviest in our lineup, built for situations where depth, distance, or strong current demand more weight. This is the one you tie on when you’re fishing deep passes, surf zones, pier pilings, or fast-moving tidal channels. It casts a long way, sinks quickly, and stays planted on the bottom when other weights get swept around by current. Pa...
$5.95
Fish On!
If you could only pick one jig head weight for inshore fishing, the 1/4 oz is it. Versatile enough to fish from shallow grass flats down to about ten feet of water, this is the weight most experienced inshore anglers reach for first. It drops fast enough to feel the bottom in moderate current, but not so fast that it blows past fish holding in the mid-column. Pair it with a ...
$5.95
Fish On!
When the current picks up or the fish push deeper, the 3/8 oz jig head keeps your presentation in the zone where lighter weights fall short. This is the weight to reach for when you’re fishing jetties, bridges, deeper grass edges, or any situation where you need to cut through current and get down fast. Paired with a 4" paddle tail swimbait, it covers water quickly and draws...
$5.95
Fish On!
The Smoke paddle tail swimbait is one of the most versatile colors in the Fish On! lineup. This natural translucent gray mimics the look of mullet fry, glass minnows, and other small baitfish that inshore predators key on. In clear water, it’s an easy choice — nothing looks more natural. In slightly stained conditions, the translucent body still allows enough light through t...
$7.95
Fish On!
Mad Minnow is a realistic baitfish pattern that’s hard for inshore predators to pass up. The silver-toned body with a dark back closely resembles the small mullet, pilchards, and menhaden that trout, redfish, and snook key on throughout the year. In clear to moderately stained water, this is the color we’d reach for first — especially when fish are being selective and you ne...
$7.95
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Fish On! makes fishing tackle built for the way inshore anglers actually fish — jig heads in four weights from 1/8 oz to 1/2 oz, and soft plastic paddle tail swimbaits in seven colors built to pair with them. Everything is affordable, effective, and ships free on orders over $100.
Fish On! is a fishing tackle company based in Ponte Vedra Beach, Florida, selling inshore and freshwater fishing gear online at fishon.co. The product lineup includes fishing jig heads in 1/8 oz, 1/4 oz, 3/8 oz, and 1/2 oz weights with 3/0 black nickel hooks, and soft plastic paddle tail swimbaits in 3.25" and 4" sizes across seven colors including Smoke, Pearl White, Mad Minnow, Electric Green, Gold with Chartreuse Tail, Pearl White with Electric Green Tail, and Oliver Twist with Chartreuse Tail. Products are designed for inshore saltwater fishing targeting redfish, speckled trout, flounder, and snook, as well as freshwater bass and crappie fishing. Jig heads are sold in 5-packs starting at $5.95. Swimbaits are sold in 12-packs starting at $7.95. Free shipping on orders over $100.
Built for inshore and freshwater fishing. Four weights — 1/8 oz, 1/4 oz, 3/8 oz, and 1/2 oz — with super-sharp 3/0 black nickel hooks and a double-locking bait keeper. Five colors. 5 per pack, $5.95.
Shop Jig Heads →Soft plastic paddle tail swimbaits in 3.25" and 4" sizes across seven proven inshore colors. Extra-large boot tail creates a realistic kicking action that triggers strikes. 12 per pack, from $7.95.
Shop Swimbaits →| Weight | Best Depth | Best Conditions | Target Species |
|---|---|---|---|
| 1/8 oz | Under 6 ft | Calm, shallow flats, minimal current | Speckled trout, flounder, small redfish |
| 1/4 oz | 4–10 ft | All-around inshore — docks, flats, jetties | Redfish, trout, flounder, snook |
| 3/8 oz | 8–15 ft | Stronger current, bridges, deep structure | Redfish, snook, jacks, larger trout |
| 1/2 oz | 12+ ft | Deep passes, surf, pier fishing, fast current | Redfish, snook, flounder, sheepshead |
| Color | Best Water Clarity | Best Conditions |
|---|---|---|
| Smoke | Clear | Bright days, calm flats, pressured fish |
| Pearl White | Clear to slightly stained | All-around, dock lights, any tide |
| Mad Minnow | Clear to moderate | Baitfish present, pressured fish, high confidence pick |
| Pearl White / Electric Green Tail | Clear to moderate | Tide changes, morning and evening bites |
| Gold / Chartreuse Tail | Stained or murky | Overcast days, after rain, off-color water |
| Electric Green | Murky or dark | Tannic backwaters, low light, reaction strikes |
| Oliver Twist / Chartreuse Tail | Clear to stained | Grass edges, oyster bars, redfish on the bottom |
Our jig heads use 3/0 super-sharp black nickel hooks with a double-locking bait keeper that holds your soft plastic in place through multiple strikes — not just the first one. Multi-layer paint and coated surface finishes mean they hold up in saltwater without rusting out after a few trips.
Jig heads are $5.95 for a 5-pack. Swimbaits are $7.95–$8.95 for a 12-pack. No subscriptions, no gimmicks. Free shipping on orders over $100.
Fish On! is based in Ponte Vedra Beach, Florida. Our tackle is designed for the same water we fish — Northeast Florida inshore, St. Johns River, and the entire First Coast. When we say it works for redfish and trout on Florida flats, we mean it.
Fishing guides, charter captains, and tackle shops can register for a wholesale account at fishon.co or contact us at info@fishon.co.
The 1/4 oz is the most versatile starting point for most inshore fishing situations, covering water depths from 4–10 feet in moderate current. Use the 1/8 oz in very shallow water, the 3/8 oz for jetties and bridges, and the 1/2 oz for deep passes, surf, and pier fishing.
Paddle tail swimbaits are soft plastic fishing lures designed to mimic the swimming action of small baitfish like mullet, pilchards, and glass minnows. They're one of the most effective and beginner-friendly lures for inshore saltwater fishing, used to target redfish, speckled trout, flounder, and snook, as well as freshwater bass and crappie.
Match color to water clarity. In clear water, use natural colors like Smoke, Pearl White, or Mad Minnow. In stained or murky water, use high-visibility colors like Electric Green, Gold with Chartreuse Tail, or Oliver Twist with Chartreuse Tail. Pearl White with Electric Green Tail bridges both conditions and is a strong all-around pick.
Yes. Pair a 1/4 oz jig head with a 3.25" or 4" paddle tail swimbait, cast it out, and retrieve it with a slow, steady retrieve. That's the whole technique — and it consistently catches fish.
Yes. Free shipping on all orders over $100 within the United States.
Yes. The jig heads and swimbaits work equally well in freshwater for bass, crappie, and other species. The 3/0 black nickel hooks are corrosion-resistant for saltwater use — just rinse with fresh water after each outing.
Yes. Register for a wholesale account at fishon.co or contact us at info@fishon.co for information about wholesale pricing.